New Ariel Ace 08 August 14

Ariel Motor Company announce the launch of the latest addition to the Ariel family – the Ariel Ace motorcycle. The Ace represents the first new motorcycle from Ariel for over 50 years and builds on a history that began in 1870 making revolutionary bicycles and patenting the spoked wheel. More recently known for the iconic Atom, Ariel were famous throughout the last century for innovative motorcycles such as the 4 cylinder Ariel Square 4 and the 2 stroke, pressed steel frame Ariel Arrow. The new Ace reinforces Ariel's tradition, both old and new, of all that's best in British innovation, performance, quality and craftsmanship.

The new bike will be made in low volume by Ariel at their factory near Crewkerne, Somerset in quantities of between 100 – 150 motorcycles per annum alongside the Atom sports car. Orders are now being taking for the Ace with production beginning at the start of 2015.

The Ace builds on the long standing relationship between Ariel and Honda, that began with the Ariel Atom. The new motorcycle features a Honda 1237cc V4 engine and drive system combining the best high and low volume engineering, materials and production values together with a bespoke build system that has never been seen before on a production motorcycle.

The unique way that Ariel builds vehicles allows each motorcycle to be tailored and fitted to individual customer choice to give them exactly the bike they want and to personalise it to their own use and taste. From low riding cruiser, through street and naked machines, to super sport bikes the Ace will be built to owners' specific requirements and desires. Adjustable footrests, brake and gear lever plus different seat heights and handlebar configurations allow the Ace to be personally fitted for each rider, whatever their size, to give the perfect riding position. Having been referred to as the 'Savile Row of the Automotive World' Ariel have a tailor made approach to building vehicles that isn't possible at high volume and reflects the possibilities achievable only in low volume production.

This unique approach builds on motorcyclists' great interest in individualising their machines and making them unique. With the Ace a great number of options will be available on ordering the bike to allow each one to be built giving a personal, but carefully designed and coherent outcome. Variants of front and rear suspension, low and high seats with pillion options, different sizes of tank, handlebars, wheels, exhausts, bodywork and more, as well as colours, finishes and materials, will form an extensive option list to ensure that each Ace motorcycle is completely unique to its owner.

Each Ace motorcycle will be handbuilt by one Ariel technician in an individual build bay, as with the Atom sports car, giving customers an even greater degree of personal relationship with the build of their motorcycle and the person building it, to the point of being able to visit their bike in build. Only when an Ariel technician is satisfied will the motorcycle gain his personal build plate and move on to final testing and inspection. Said James 'Reg' Feiven, chief technician at Ariel and part of the Ace design team, "Nearly every Ariel employee holds a full motorcycle licence and we're passionate about motorcycles in all their forms as well as quality. The only pressure we have when building any Ariel, whether it's a motorcycle or a car, is to make sure that it's absolutely right. And one of the best rewards we have is seeing the smile on a customers' face when they come to collect."

Prices for the Ace aim to start at £20,000, including tax in the UK, with a comprehensive option list to allow each bike to be tailored to order.

For more info: Click here


Alan Goodsell , 08 August 14